Location: Porto, Portugal (Hybrid)
Company: BrightGroup

About BrightGroup:
At BrightGroup, we’re building the next generation of empathic AI. Our mission is simple: We create empathy. You create business. We develop AI-powered conversational experiences that help companies engage customers through intelligent, human-centric interactions. Today we work across industries including Financial Services, iGaming, Retail and Customer Experience, combining Artificial Intelligence, UX and behavioural science to create products people actually enjoy using. We’re looking for a Head of Product Design & Experience to define and lead the future of Product Experience at BrightGroup.

The role:
As our Head of Product Design & Experience, you’ll be both a strategic leader and a hands-on designer. You’ll define how users experience every Bright product while actively contributing to product design, prototyping and delivery. This isn’t just about beautiful interfaces. You’ll be responsible for creating experiences that feel intuitive, trustworthy and genuinely human—even when powered by AI. Working closely with Product, Engineering and the Founders, you’ll shape the future of our conversational products while leading the Product Experience function. You’ll lead by example, combining strategic thinking with hands-on execution. From defining our design vision to creating prototypes, refining user journeys and shipping products, you’ll be actively involved throughout the entire product lifecycle.

What You’ll Do:
Product Design

• Lead UX strategy across all Bright products.
• Design end-to-end user journeys and experiences.
• Create wireframes, prototypes and high-fidelity interfaces.
• Conduct user research, usability testing and customer discovery.
• Remain hands-on by designing key product experiences, prototypes and interfaces.
• Translate ideas into production-ready designs with speed and attention to detail.
• Continuously improve products through customer feedback, analytics and experimentation.
• Ensure every interaction is intuitive, accessible and aligned with our product vision.

Design Leadership

• Define and own Bright’s Design System.
• Establish scalable design processes and best practices.
• Lead and develop a multidisciplinary Product Experience team, fostering collaboration, ownership and continuous improvement.
• Set quality standards across design, interaction and user experience.
• Work closely with Product and Engineering to align business goals with exceptional user experiences.
• Build a strong design culture that values simplicity, consistency and innovation.

AI Experience Design

• Design AI-first user experiences.
• Create conversational flows and AI interaction models.
• Partner with Engineering teams to translate AI capabilities into intuitive user experiences.
• Design interfaces for AI agents, copilots and conversational products.
• Improve usability, transparency and trust in AI-powered experiences.

Cross-functional Collaboration:

You’ll work daily with:

• Product
• Engineering
• AI Engineers
• Frontend Developers
• Founders
• Clients

What We’re Looking For:
Must Have

• 8+ years of experience designing digital products, with significant experience in UX, UI and interaction design.
• Proven experience leading design initiatives or multidisciplinary teams.
• Strong portfolio demonstrating end-to-end product thinking.
• Advanced proficiency in Figma.
• Experience building and evolving Design Systems.
• Strong interaction, visual and information architecture skills.
• Experience conducting user research and usability testing.
• Excellent communication and stakeholder management skills.
• Fluent English.

Nice to Have

• Experience designing AI-powered products.
• SaaS product experience.
• Experience in Financial Services, iGaming or E-commerce.
• Motion Design.
• Frontend knowledge (HTML, CSS or React).
• Experience working in startups or scaleups.
• Familiarity with accessibility standards (WCAG)

Mindset
We’re looking for someone who:

• Thinks like a product owner.
• Leads from the front—comfortable moving between strategy, execution and delivery.
• Enjoys rolling up their sleeves and designing alongside the team when needed.
• Obsesses over user experience.
• Challenges assumptions with curiosity and data.
• Thrives in a fast-moving startup environment.
• Takes ownership and accountability.
• Is passionate about Artificial Intelligence.
• Believes the best products are built collaboratively.

Why BrightGroup?
At BrightGroup, design isn’t a finishing touch—it’s a strategic capability. You’ll join a fast-growing AI company where you’ll work directly with founders, engineers and clients, influencing products used internationally and redefining how people interact with conversational AI. You’ll have the autonomy to shape our design culture, influence product strategy and remain deeply involved in creating exceptional user experiences. If you’re excited about building products where Artificial Intelligence meets human-centred design, we’d love to hear from you.
We create empathy. You create business!