About BrightGroup
BrightGroup is a human-first technology group based in Porto, Portugal.
Founded by a senior team with cross-disciplinary expertise in strategy, technology, and product, we focus on creating experiences that resonate deeply with people — not just users.
What we deliver
A product that builds empathy by understanding user intent, enhancing the customer experience and driving business goals.
How we deliver
Through continuous analysis of user intent, we turn every conversation into a human, personalized, and conversion-oriented experience.
The empathy Gap in Digital Experiences
While physical customer interactions are often rich with empathy and personal connection, the digital environment frequently struggles to replicate this, creating a significant gap in user experience.
Lacks Creativity & Empathy
The online selling process tends to be cold and impersonal, missing the human touch that builds trust and fosters genuine connection with users.
Misses Real-Time Intentions
Systems can't detect the actual intention of the customer, as they are based on the profile history.
Fails to Understand Needs
Unable to demystify complex differences between product capabilities or explain characteristics clearly.
Cannot Personalize Offers
Limited to standard benefits or transversal promotions, without ability to negotiate or customize solutions.
Our Ambition:
Turning Problems into Win-Win Solutions
At BrightGroup, we see every business, customer, and market problem not as a hurdle, but as a strategic opportunity. By applying empathy-driven design and our cutting-edge Agentic AI, we craft solutions that benefit both brands and their customers, fostering growth and loyalty.
Enhance User Experience
We optimize customer journeys, making every interaction seamless and intuitive, directly aligning with your core business objectives.
Elevate Customer Satisfaction
By focusing on empathetic service design and flawless delivery, we build stronger relationships and cultivate lasting customer loyalty.
Accelerate Revenue Growth
Our strategies boost customer engagement, transforming interactions into increased sales and sustainable financial expansion.
Maximize Share-of-Wallet
We leverage personalization to deepen customer relationships, encouraging greater spending and capturing a larger portion of their budget.
Optimize Operational Efficiency
We streamline your internal processes, eliminating bottlenecks and enhancing productivity without compromising the quality of your output.
Deepen Customer Relationships
Our strategies boost customer engagement, transforming interactions into increased sales and sustainable financial expansion.
Our Ambition: Turning Problems into Win-Win Solutions
At BrightGroup, we see every business, customer, and market problem not as a hurdle, but as a strategic opportunity. By applying empathy-driven design and our cutting-edge Agentic AI, we craft solutions that benefit both brands and their customers, fostering growth and loyalty.
Our Business Units
Four specialized units, one shared mission: creating empathic-driven Agentic AI that understands and serves each industry.
Building emotionally aware experiences for the iGaming world. We're transforming online gaming with interfaces that understand player psychology and promote responsible engagement.
Shaping digital commerce with character and care. Our ecommerce solutions blend cutting-edge technology with genuine understanding of shopping behavior and consumer psychology.
Rebuilding digital finance with human insight. We create financial technology that actually makes sense to real people, removing complexity without sacrificing functionality.
BrightSocials develops purpose-driven projects in education, wellbeing and entrepreneurship, applied to create meaningful, human-centred change.
Our Core Values
Craftsmanship
We build technology that listens, understands and adapts to people. Every line of code serves a human purpose, design decision considers user needs. Our empathy-first approach means we spend time understanding not just what users do, but why they do it and how they feel while doing it.
Clarity
We communicate with purpose, simplicity and transparency. Complex problems deserve elegant solutions that anyone can understand and use. From our internal processes to user interfaces, we eliminate confusion and create experiences that feel intuitive from the first interaction.
Courage
We explore new ways of doing, rooted in strategy and moved by impact. Innovation requires boldness balanced with wisdom. We're not afraid to challenge conventional thinking when it serves our users better, always grounding our courage in solid research and strategic thinking.
Our Founders
Meet the visionaries behind BrightGroup's mission to humanize technology.
Tiago Coelho
About Clarity
Ensuring transparency, purpose, and strategic focus in every decision.
Jorge Teixeira
About Consistency
Driving precision, reliability, and excellence in every solution.
Luís Silva
About Connections
Building meaningful relationships that drive collaboration and growth.
Our R&D and Innovation Advisors
Meet the visionaries behind BrightGroup's mission to humanize technology.
Carlos Soares
Strategic Advisor of AI
Isabel Paiva
Negotiation Process & Dialogs
Rebecca Gonzalez
Compliance & Ethics
Rui Sousa Silva
Language & Linguists
Innovation Through Collaboration
Our Innovation & Research Network
We maintain strategic partnerships with universities, research institutions, and leading technology companies. These relationships are fundamental to our R&D&I department, ensuring our solutions are guided by unparalleled expertise and remain at the forefront of emerging, ethical technologies.
Partners & Ecosystem
We're proud to collaborate with leading organizations that share our vision for empathic technology. These formal partnerships are core to our mission of building a more human-centric digital world.
Institutional Partner: Porto Tech Hub
As active members of Porto's premier technology community, we are proud associates of Porto Tech Hub. Through this partnership, we actively participate in knowledge sharing, mentorship programs, and
collaborative projects that strengthen the city's reputation as a European innovation center.
